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Concept for 2014, Who Cares, stems from the drive and desire to be your own person. In the video, 88flow is followed by 2 masked characters that represent the cliche image of rappers/thugs. They appear in the video as a combination of ruthless criminals and mindless imbeciles for comic relief. The masked characters remain in the background to symbolize 88flow’s drive to be different and not to fall into the typical mold of the culture, the stigma is constantly following, trying to persuade him. End of the video has a cliffhanger or an image, 88 looking to the sky, pondering what path he should take in his career.
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